Adinda Irawan

Adinda works on organic growth strategy at Laters.com (formerly Fly Fairly), a data-driven digital marketer with a background spanning performance marketing and paid search.

Her day-to-day means studying exactly what travelers search for before they book: which destinations are trending, what questions they're asking, what's making them hesitate. That's the lens she writes through, less generic bucket-list advice, more what people are actually typing into Google before they commit to a trip.

Before Laters, she worked across RedDoorz, Atome, Tokopedia, and Ruangguru, giving her hands-on experience across organic and paid acquisition in Southeast Asia's largest e-commerce and travel platforms.